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Framing: Difference between revisions
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'''This is a picture of a duck. Its beak is pointing to the left...'''[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | '''This is a picture of a duck. Its beak is pointing to the left...'''[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | ||
[[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit? Or both?]] | [[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit? Or both?]] | ||
'''...actually it's a rabbit.''' If you haven't seen this picture before, the initial comment above will prime you to think it is a duck, where in fact it could arguably be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option as a [[Heuristics|heuristic]] rather than [[Energy frugal brain|waste the energy]] to critically assess what the author suggested. This is called framing, it occurs when information is hazy and requires energy to discern so you default to mimic a third party, author, authoritative opinion. | '''...actually it's a rabbit, looking right.''' If you haven't seen this picture before, the initial comment above will '''[[Priming|prime]]''' you to think it is a duck, where in fact it could arguably be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option as a [[Heuristics|heuristic]] rather than [[Energy frugal brain|waste the energy]] to critically assess what the author suggested. This is called framing, it occurs when information is hazy and requires energy to discern so you default to mimic a third party, author, authoritative opinion. | ||
This heuristic gives an author the power to control what is ambiguous as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the perceived authority of the presenter which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. '''Lastly try this image, if a doctor tells you there are 16 rectangles, can you see them?''' | This heuristic gives an author the power to control what is ambiguous as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the perceived authority of the presenter which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. '''Lastly try this image, if a doctor tells you there are 16 rectangles, can you see them?''' | ||