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Framing: Difference between revisions
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''' | '''This is a picture of a duck. Its beak is pointing to the left...'''[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | ||
[[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit? Or both?]] | [[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit? Or both?]] | ||
'''...actually it's a rabbit.''' If you haven't seen this picture before, the initial comment above will prime you to think it is a duck, where in fact it could arguably be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option as a [[Heuristics|heuristic]] rather than [[Energy frugal brain|waste the energy]] to critically assess what the author suggested. This is called framing, it occurs when information is hazy and requires energy to discern so you default to mimic a third party, author, authoritative opinion. | '''...actually it's a rabbit.''' If you haven't seen this picture before, the initial comment above will prime you to think it is a duck, where in fact it could arguably be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option as a [[Heuristics|heuristic]] rather than [[Energy frugal brain|waste the energy]] to critically assess what the author suggested. This is called framing, it occurs when information is hazy and requires energy to discern so you default to mimic a third party, author, authoritative opinion. | ||