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Framing: Difference between revisions
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'''...actually it's a duck.''' If you haven't seen this picture before, the initial comment above will prime you to think it is a rabbit, where in fact it could easily be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option rather than to critically assess what the author suggested as it takes more energy. This is called framing, it occurs when information is hazy and requires energy to discern so you default to mimic a third parties opinion. | '''...actually it's a duck.''' If you haven't seen this picture before, the initial comment above will prime you to think it is a rabbit, where in fact it could easily be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option rather than to critically assess what the author suggested as it takes more energy. This is called framing, it occurs when information is hazy and requires energy to discern so you default to mimic a third parties opinion. | ||
This gives the third party power to control what is presented as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the perceived authority of the presenter which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. '''Lastly try this image, if a doctor tells you there are 16 rectangles, can you see them?''' | |||
[[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] | [[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] | ||
'''Actually there are 16 circles above. | '''Actually there are 16 circles above.''' | ||
== Framing in Politics == | == Framing in Politics == | ||
[[File:Political framing.jpg|alt=Political framing|thumb|Political framing]] | [[File:Political framing.jpg|alt=Political framing|thumb|Political framing]] | ||
So that's framing, but how does this distort everyday life? Framing involves the social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's ''perception'' of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation. | ''So that's framing, but how does this distort everyday life?'' Framing involves the social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's ''perception'' of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation. | ||
[[File:Left and Right defined in the US.png|thumb|Left and Right defined in the US (click to expand)]] | [[File:Left and Right defined in the US.png|thumb|Left and Right defined in the US (click to expand)]] | ||