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Framing: Difference between revisions
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'''Lastly, try this [[Coffer Ambiguous Figure|Coffer, ambiguous figure]]... There are 16 rectangles, can you see them?''' | '''Lastly, try this [[Coffer Ambiguous Figure|Coffer, ambiguous figure]]... There are 16 rectangles, can you see them?''' | ||
[[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] | [[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] | ||
[[File:Solved coffer illusion.png|alt=Solved coffer illusion|thumb| | [[File:Solved coffer illusion.png|alt=Solved coffer illusion|thumb|'''Figure 2'''. The circles within the Coffer Illusion.]] | ||
'''''Actually, there are 16 circles above.''''' | '''''Actually, there are 16 circles above.''' Have a look at the highlights presented in the image to the right ('''Figure 2''')'' | ||
== Use of Framing == | == Use of Framing == | ||
[[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure | [[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure 3.''''' The McLean, is framed as 91% Fat Free! But it could be framed 9% pure fat? Or even 99% pure sugar?]] | ||
Framing has been known as a method for manipulation for a very long time<ref>Propaganda, [[Edward Bernays]], 1928.</ref>. For instance, Mcdonalds has been using it to sell poor quality food to people for over half a century! | Framing has been known as a method for manipulation for a very long time<ref>Propaganda, [[Edward Bernays]], 1928.</ref>. For instance, Mcdonalds has been using it to sell poor quality food to people for over half a century! | ||
=== Framing in Politics === | === Framing in Politics === | ||
[[File:Political framing.jpg|alt=Political framing|thumb|Political framing]] | [[File:Political framing.jpg|alt=Political framing|thumb|'''''Figure 4.''''' Political framing]] | ||
''So that's framing, but how does this distort everyday life?'' Framing involves the social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's ''perception'' of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation. | ''So that's framing, but how does this distort everyday life?'' Framing involves the social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's ''perception'' of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation. | ||
[[File:Left and Right defined in the US.png|thumb|Left and Right defined in the US (click to expand)]] | [[File:Left and Right defined in the US.png|thumb|'''''Figure 5.''''' Left and Right defined in the US (click to expand)]] | ||
Here's an experiment you can do at home. Ask a friend simply, ''what does the political Left stand for?'' Then ask someone else, you will find that it is difficult to pinpoint precisely exactly what Left and Right stand for they are very generalist terms<ref>https://yougov.co.uk/topics/politics/articles-reports/2019/08/14/left-wing-vs-right-wing-its-complicated</ref>. The image to the right shows a general breakdown of what this is considered to be in the US, however, to concretely state that the Left believes in on policy and the right believes in another is a supposition. | Here's an experiment you can do at home. Ask a friend simply, ''what does the political Left stand for?'' Then ask someone else, you will find that it is difficult to pinpoint precisely exactly what Left and Right stand for they are very generalist terms<ref>https://yougov.co.uk/topics/politics/articles-reports/2019/08/14/left-wing-vs-right-wing-its-complicated</ref>. The image to the right shows a general breakdown of what this is considered to be in the US, however, to concretely state that the Left believes in on policy and the right believes in another is a supposition. | ||