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Framing: Difference between revisions
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== Use of Framing == | == Use of Framing == | ||
[[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure 3.''''' The McLean, is framed as 91% Fat Free! But it could be framed 9% pure fat? Or even 99% pure sugar?]] | [[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure 3.''''' The McLean, is framed as 91% Fat Free! But it could be framed 9% pure fat? Or even 99% pure sugar?]] | ||
Framing has been known as a method | Framing has been known as a method of psychological manipulation for a very long time<ref>Propaganda, [[Edward Bernays]], 1928.</ref>. For instance, this Mcdonalds advert ('''Figure 3''') which emphasises the fact that their hamburger is 91% fat free, instead of highlighting it contains 9% pure fat. | ||
=== Framing in Politics === | === Framing in Politics === | ||