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Framing: Difference between revisions
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If you haven't seen this image before, initially being told it's a duck makes you more likely to see it that way. In reality, the picture is ambiguous, it could be either a duck or a rabbit (see '''Figure 1'''). | If you haven't seen this image before, initially being told it's a duck makes you more likely to see it that way. In reality, the picture is ambiguous, it could be either a duck or a rabbit (see '''Figure 1'''). | ||
What's happening here is called '''framing'''. Your brain takes the suggested "''duck''" as a [[Heuristics|shortcut]] instead of expending energy to analyze the image critically. When information is unclear, we often rely on external cues—especially from [[Authority Bias|authority figures]]—rather than thinking deeply ourselves. | What's happening here is called '''framing''' or '''optics'''. Your brain takes the suggested "''duck''" as a [[Heuristics|shortcut]] instead of expending energy to analyze the image critically. When information is unclear, we often rely on external cues—especially from [[Authority Bias|authority figures]]—rather than thinking deeply ourselves. | ||
'''Lastly, try this [[Coffer Ambiguous Figure|Coffer, ambiguous figure]]... There are 16 rectangles, can you see them?''' | '''Lastly, try this [[Coffer Ambiguous Figure|Coffer, ambiguous figure]]... There are 16 rectangles, can you see them?''' | ||
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== Use of Framing == | == Use of Framing == | ||
[[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure 3.''''' The McLean, is framed as 91% Fat Free! But it could be framed 9% pure fat? Or even 99% pure sugar?]] | [[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure 3.''''' The McLean, is framed as 91% Fat Free! But it could be framed 9% pure fat? Or even 99% pure sugar?]] | ||
Framing has been known as a method of psychological manipulation for a very long time<ref>Propaganda, [[Edward Bernays]], 1928.</ref>. In the modern era, it has been used by the marketing industry to help sell more products. An example of this, is this Mcdonalds advert ('''Figure 3''') which emphasises the fact that their new hamburger is 91% fat free, instead of highlighting it contains 9% pure fat | Framing has been known as a method of psychological manipulation for a very long time<ref>Propaganda, [[Edward Bernays]], 1928.</ref>. In the modern era, it has been used by the marketing industry to help sell more products. An example of this, is this Mcdonalds advert ('''Figure 3''') which emphasises the fact that their new hamburger is 91% fat free, instead of highlighting it contains 9% pure fat! | ||
=== Framing in Politics === | === Framing in Politics === | ||