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Framing: Difference between revisions
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[[File:Solved coffer illusion.png|alt=Solved coffer illusion|thumb|'''Figure 2'''. The circles within the Coffer Illusion.]] | [[File:Solved coffer illusion.png|alt=Solved coffer illusion|thumb|'''Figure 2'''. The circles within the Coffer Illusion.]] | ||
'''''Actually, there are 16 circles above.''' Have a look at the highlights presented in the image to the right ('''Figure 2'''). | '''''Actually, there are 16 circles above.''''' Have a look at the highlights presented in the image to the right ('''Figure 2'''). | ||
Framing occurs when you are given a suggestion that shapes your perception, and your mind accepts it as reality due to [[Availability Bias|availability bias]]—the tendency to rely on the most immediately available information rather than analyzing alternatives. | |||
== Use of Framing == | == Use of Framing == | ||
[[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure 3.''''' The McLean, is framed as 91% Fat Free! But it could be framed 9% pure fat? Or even 99% pure sugar?]] | [[File:McLean.jpg|alt=McLean|thumb|202x202px|'''''Figure 3.''''' The McLean, is framed as 91% Fat Free! But it could be framed 9% pure fat? Or even 99% pure sugar?]] | ||
Framing has been known as a method of psychological manipulation for a very long time<ref>Propaganda, [[Edward Bernays]], 1928.</ref>. | Framing has been known as a method of psychological manipulation for a very long time<ref>Propaganda, [[Edward Bernays]], 1928.</ref>. In the modern era, it has been used by the marketing industry to help sell more products. An example of this, is this Mcdonalds advert ('''Figure 3''') which emphasises the fact that their new hamburger is 91% fat free, instead of highlighting it contains 9% pure fat. | ||
In the modern era | |||
=== Framing in Politics === | === Framing in Politics === | ||