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| '''This is a picture of a duck. Its beak is pointing to the left... ''can you see it?''''' | | '''This is a picture of a <u>rabbit</u> with its ears pointing to the right. ''Can you see it?''''' |
| [[File:Duck-rabbit explanations.png|center|700x700px]] | | [[File:Duck-rabbit explanations.png|center|700x700px]] |
| [[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|'''''Figure 1.''''' Duck or rabbit? Or both?]] | | [[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|'''''Figure 1.''''' Duck or rabbit? Or both?]] |
| '''...actually it's a rabbit, looking right.''' If you haven't seen this picture before, the initial ''duck'' comment above will '''[[Priming|prime]]''' you to think it is a duck, where in fact it could arguably be either a '''duck''' or a '''rabbit''' (See '''Figure.1'''). This is the famous [[Duck-rabbit illusion printable|duck-rabbit illusion]], you can try this yourself on others using this unprimed [https://burnzero.com/Duck-rabbit_illusion_printable.pdf printable version].
| | Actually, it's a duck—looking left. But if you haven't seen this image before, being told it's a duck makes you more likely to see it that way. In reality, it could be either a duck or a rabbit (see '''Figure 1'''). This is the famous duck-rabbit illusion, and you can test it yourself using an unmarked version. |
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| What is happening here is that the brain determined to accept the suggested duck option as a [[Heuristics|heuristic]] rather than [[Energy frugal brain|waste the energy]] to critically assess what the author primarily suggested. This is called framing, it occurs when information is hazy and requires brain energy to discern so people tend to default to accept the easily suggested third party, [[Authority Bias|authoritative]] opinion. These types of images can be considered [[Optical Illusions|optical illusions]] however, in fact the ''Gestalt'' switching is a type of psychological illusion. | | What's happening here is called '''framing'''. Your brain takes the suggested "duck" as a shortcut instead of analyzing the image critically. When information is unclear, we often rely on external cues—especially from [[Authority Bias|authority figures]]—rather than thinking deeply ourselves. |
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| This heuristic gives an author the power to control what is ambiguous as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the [[perceived authority]] of the presenter which enables the efficacy of framing much like the [[placebo]] effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent.
| | '''Lastly, try this [[Coffer Ambiguous Figure|Coffer, ambiguous figure]]... There are 16 rectangles, can you see them?''' |
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| '''Lastly, try this [[Coffer Ambiguous Figure|Coffer, ambiguous figure]]... If a doctor tells you there are 16 rectangles, can you see them?''' | |
| [[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] | | [[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] |
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