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Framing: Difference between revisions
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This heuristic gives an author the power to control what is ambiguous as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the [[perceived authority]] of the presenter which enables the efficacy of framing much like the [[placebo]] effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. | This heuristic gives an author the power to control what is ambiguous as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the [[perceived authority]] of the presenter which enables the efficacy of framing much like the [[placebo]] effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. | ||
'''Lastly, try this | '''Lastly, try this [[Coffer Ambiguous Figure|Coffer, ambiguous figure]]... If a doctor tells you there are 16 rectangles, can you see them?''' | ||
[[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] | [[File:Coffer-illusion.jpg|alt=Coffer Illusion|center]] | ||