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Framing: Difference between revisions
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'''Some information in the world is black and white.''' For instance | '''Some information in the world is black and white.''' For instance, it is a fact that the image below is either a vase or two faces... | ||
[[File:Candle face.png|alt=Candle face|center|Candle face]] | [[File:Candle face.png|alt=Candle face|center|Candle face]] | ||
'''However, most information is not so clear cut | '''However, most information is not so clear cut.''' Our brain find storing ambiguous information takes more energy to store than if it was black or white, so there is a preference for the latter. For instance take the following picture of a '''duck''': | ||
[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | [[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | ||
[[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit?]] | [[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit?]] | ||
This image is more ambiguous than the simple black and white vase/face however, | This image is more ambiguous than the simple black and white vase/face however, due to the initial comment above you have primed you to think it is a duck, where in fact it could easily be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option rather than to critically assess what the author suggested. This is called framing, it occurs when information is hazy and is given to you via a third party. | ||
The issue is the third party. Before I presented the image to you above I knew that it was both a duck and a rabbit but I presented it as only the former. It is the perceived authority of the middle person which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. | |||