Framing: Difference between revisions

'''Not everything we see in the world is black and white. Some information is a bit of both.''' However, storing a fact which is grey is harder to store if it was black or white. The brain has a tendency to try and save energy so it often uses [[heuristics]] to make quick decisions that reduce having to think too much. As such we are more attracted to sources of information which suggest something that is grey is black and white  i.e. we prefer data that is presented to us less ambiguous terms. For instance take the following picture of a '''duck''':

[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]][[File:Political framing.jpg|alt=Political framing|thumb|Political framing]]Framing involves the social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's ''perception'' of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation.