Framing: Difference between revisions

Not everything we see in the world is black and white. Some information is a bit of both. The brain has a tendency to try and save energy so it often uses heuristics to make a quick decision to reduce having to think too much. As such we are more attracted to sources of information which lay out the black and white for us. i.e. we prefer data that is presented to us less ambiguous terms. For instance take the following picture of a '''duck''':

[[File:Duck-Rabbit_illusion.jpg|200px|thumb|left|alt text]][[File:Political framing.jpg|alt=Political framing|thumb|Political framing]]Framing involves the social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's ''perception'' of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation.