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Heuristics: Difference between revisions
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A heuristic is a mental shortcut | A heuristic is a mental shortcut refined by evolution to lower the usage of brain power whilst still achieving the same approximate result. | ||
== Anchoring == | == Anchoring == | ||
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== Affect == | == Affect == | ||
The affect heuristic involves making choices that are influenced by the emotions that an individual is experiencing at that moment. For example, research has shown that people are more likely to see decisions as having benefits and lower risks when they are in a positive mood. Negative emotions, on the other hand, lead people to focus on the potential downsides of a decision rather than the possible benefits. | The affect heuristic involves making choices that are influenced by the emotions that an individual is experiencing at that moment. For example, research has shown that people are more likely to see decisions as having benefits and lower risks when they are in a positive mood. Negative emotions, on the other hand, lead people to focus on the potential downsides of a decision rather than the possible benefits. | ||