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Framing: Difference between revisions
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''' | '''This is a picture of a rabbit...'''[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | ||
[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | |||
[[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit?]] | [[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit?]] | ||
'''...actually it's a duck.''' If you haven't seen this picture before, the initial comment above primes you to think it is a rabbit, where in fact it could easily be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested duck option rather than to critically assess what the author suggested as it takes more energy. This is called framing, it occurs when information is hazy and is given to you via a third party. | |||
The issue is the third party. Before I presented the image to you above I knew that it was both a duck and a rabbit but I presented it as only the former. It is the perceived authority of the middle person which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. Lastly try this very ambiguous image, of 16 circles, can you see them? | The issue is the third party. Before I presented the image to you above I knew that it was both a duck and a rabbit but I presented it as only the former. It is the perceived authority of the middle person which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. Lastly try this very ambiguous image, of 16 circles, can you see them? | ||