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<HTML><iframe src="https://prezi.com/p/embed/wOKIGKvoyYZCzjm9nWud/" id="iframe_container" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" allow="autoplay; fullscreen" height="315" width="100%"></iframe></HTML> | <HTML><iframe src="https://prezi.com/p/embed/wOKIGKvoyYZCzjm9nWud/" id="iframe_container" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" allow="autoplay; fullscreen" height="315" width="100%"></iframe></HTML> | ||
'''Cognitive biases are systematic errors in thinking that occur in all people. They occur when we process information from the world around us leading to incorrect conclusions''' and are often caused by heuristics. | '''Cognitive biases are systematic errors in thinking that occur in all people. They occur when we process information from the world around us leading to incorrect conclusions''' and are often caused by heuristics. When cognitive biases are exploited by third parties this is termed [[Dark Patterns|"''dark patterns''"]] which have been developed by marketeers to push users in a specific behavioural patterns. | ||
== The Objectivity Assumption == | == The Objectivity Assumption == |