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Framing: Difference between revisions
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'''Look at this picture of a | '''Look at this picture of a duck, can you see its long beak...?'''[[File:Duck-Rabbit_illusion.jpg|700x700px|alt text|center]] | ||
[[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit? Or both?]] | [[File:Duck or rabbit?.jpg|alt=Duck or rabbit?|thumb|Duck or rabbit? Or both?]] | ||
'''...actually it's a | '''...actually it's a rabbit.''' If you haven't seen this picture before, the initial comment above will prime you to think it is a duck, where in fact it could easily be either a '''duck''' or a '''rabbit'''. The brain determined to accept the suggested rabbit option rather than to critically assess what the author suggested as it takes more energy. This is called framing, it occurs when information is hazy and requires energy to discern so you default to mimic a third parties opinion. | ||
This gives the third party power to control what is presented as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the perceived authority of the presenter which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. '''Lastly try this image, if a doctor tells you there are 16 rectangles, can you see them?''' | This gives the third party power to control what is presented as fact. Without the priming you might have known that it was both a duck and a rabbit but it was presented by an author (an authority) as only the former. It is the perceived authority of the presenter which enables the efficacy of framing much like the placebo effect. i.e. doctors, in a white coat giving you a medicine has been shown to make the effect of a medicine more potent. '''Lastly try this image, if a doctor tells you there are 16 rectangles, can you see them?''' | ||