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Dark Patterns: Difference between revisions
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* '''Social Proof Notifications''' - by displaying notifications implying that others have taken a certain action, even if they haven't takes advantage of the [[Bandwagon Effect|bandwagon effect]] (aka ''Groupthink'' or ''conformity bias''). | * '''Social Proof Notifications''' - by displaying notifications implying that others have taken a certain action, even if they haven't takes advantage of the [[Bandwagon Effect|bandwagon effect]] (aka ''Groupthink'' or ''conformity bias''). | ||
* '''Fear of Missing Out (FOMO)''' by creating a false sense of urgency or scarcity to pressure users into making quick decisions. This takes advantage of the [[Loss Aversion Bias|loss aversion bias]]. | * '''Fear of Missing Out (FOMO)''' by creating a false sense of urgency or scarcity to pressure users into making quick decisions. This takes advantage of the [[Loss Aversion Bias|loss aversion bias]]. | ||
== Real world Examples == | |||
# '''Facebook''': | |||
#* Facebook has been criticized for its privacy practices and the complexity of its privacy settings, making it challenging for users to control the visibility of their personal information. | |||
# '''Amazon''': | |||
#* Amazon has faced scrutiny for its use of dark patterns in the design of its checkout process. For example, the default setting for one-click purchasing might catch users off guard, leading to unintended purchases. | |||
# '''LinkedIn''': | |||
#* LinkedIn has been accused of using misleading design patterns to encourage users to connect with their email contacts without clearly informing them that LinkedIn would be sending connection requests on their behalf. | |||
# '''Booking.com''': | |||
#* Booking.com has been known to use various dark patterns to create a sense of urgency and encourage quick bookings. This includes showing a limited number of rooms left, even if there are many more available. | |||
# '''Ryanair''': | |||
#* Ryanair, a budget airline, has faced criticism for its website design, where the booking process can be confusing, and additional fees may be added during the checkout process. | |||
# '''Snapchat''': | |||
#* Snapchat has faced backlash for its Snapstreaks feature, which encourages users to maintain a daily snap exchange with friends. This can create a sense of social obligation and addiction among users. | |||