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Anchoring Effect: Difference between revisions
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A simple example is imagine you're shopping for a shirt, and you see one originally priced at $100, but it's on sale for $50. You might think it's a great deal because you're comparing the sale price to the original price. This is the anchoring effect. You're "anchored" to that first number you saw ($100) and use it as a reference point to judge the value of the sale price. Even if the shirt is not worth $50, you might still buy it because it seems like a big discount from the original price. | A simple example is imagine you're shopping for a shirt, and you see one originally priced at $100, but it's on sale for $50. You might think it's a great deal because you're comparing the sale price to the original price. This is the anchoring effect. You're "anchored" to that first number you saw ($100) and use it as a reference point to judge the value of the sale price. Even if the shirt is not worth $50, you might still buy it because it seems like a big discount from the original price. | ||
The anchoring effect is often taken advantage of as a [[Dark Patterns|dark pattern]] as the decoy effect by marketing agents. | The anchoring effect is often taken advantage of as a [[Dark Patterns|dark pattern]] as [[The Decoy Effect|the decoy effect]] by marketing agents. | ||