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'''A dark pattern is a psychological trick embedded in marketing or a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills.''' One of the most simple example of this is how people using the [[ | '''A dark pattern is a psychological trick embedded in marketing or a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills.''' One of the most simple example of this is how people using the [[Anchoring Effect|anchoring effect]] which is a simple [[Heuristics|heuristic]] to sell more goods. |