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'''The Sunk Cost Fallacy is when someone continues doing something because of the effort they already put in it, regardless of whether the additional costs outweigh the potential benefits.''' It is the psychological | '''The Sunk Cost Fallacy is when someone continues doing something because of the effort they already put in it, regardless of whether the additional costs outweigh the potential benefits.''' It is the psychological mechanism which perpetuates the gambling industry. | ||
=== A simple example... === | === A simple example... === |