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Availability Bias: Difference between revisions
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For example, if you are thinking of flying and suddenly think of a number of recent airline accidents, you might feel like air travel is too dangerous and decide to travel by car instead. Because those examples of air disasters came to mind so easily, the availability heuristic leads you to think that plane crashes are more common than they really are. | For example, if you are thinking of flying and suddenly think of a number of recent airline accidents, you might feel like air travel is too dangerous and decide to travel by car instead. Because those examples of air disasters came to mind so easily, the availability heuristic leads you to think that plane crashes are more common than they really are. | ||
Another example | Another example is that most people think that the ultra-wealthy are self-made, whereas in fact 73% of wealth in the US is inherited<ref>'''2022 Bank of America Private Bank Study of Wealthy Americans The impact of shifting generational attitudes amid a historic wealth transfer'''. Bank of America 2022. Access on 26 January 2023 via<nowiki/>https://ustrustaem.fs.ml.com/content/dam/ust/articles/pdf/2022-BofaA-Private-Bank-Study-of-Wealthy-Americans.pdf</ref>. This occurs as popular media highlights the American Dream and Rags to Riches stories. | ||
Lastly, one of the best examples of this bias is the lottery. Advertising pushes images of happy winners and neglects to show the millions of people that do not win (see '''Figure 1'''). | Lastly, one of the best examples of this bias is the lottery. Advertising pushes images of happy winners and neglects to show the millions of people that do not win (see '''Figure 1'''). | ||
'''References''' | '''References''' | ||