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[[File:Popular Delusions Hype.png|alt=Popular Delusions Hype|thumb|'''Figure 1'''. Popular Delusions Gartner Hype Cycle|220x220px]] | [[File:Popular Delusions Hype.png|alt=Popular Delusions Hype|thumb|'''Figure 1'''. Popular Delusions Gartner Hype Cycle|220x220px]] | ||
[[File:South Sea Macro Delusion.jpg|alt=South Sea Macro Delusion|thumb|'''Figure 2'''. [[Night Wind Hawkers]] sold stock on the streets during the South Sea Bubble. (The Great Picture of Folly, 1720)]] | [[File:South Sea Macro Delusion.jpg|alt=South Sea Macro Delusion|thumb|'''Figure 2'''. [[Night Wind Hawkers]] sold stock on the streets during the South Sea Bubble. (The Great Picture of Folly, 1720)]] | ||
'''Popular delusions are ideas or cultural fads that become transiently, intensely popular in a given society.''' They are characterised by their rapid transmissibility and fickle nature<ref>'''The Effects of Twitter Sentiment on Stock Price Returns''' Gabriele Ranco,Darko Aleksovski ,Guido Caldarelli,Miha Grčar,Igor Mozetič Published: September 21, 2015 https://doi.org/10.1371/journal.pone.0138441</ref> (see '''Figure 1'''). Historically, in their hype phase, these delusions have caused frantic activity of people such as the [[wikipedia:South_Sea_Company|South Sea Bubble]], [[wikipedia:Tulip_mania|Tulip Mania]] or [[wikipedia:Witch-hunt|Witch Mania]]. Today popular delusions have become ever more transmissible through the use of social media and the [[Advertising|advertising industry]]. | '''Popular delusions are ideas or cultural fads that become transiently, intensely popular in a given society.''' They are characterised by their rapid transmissibility and fickle nature<ref>'''The Effects of Twitter Sentiment on Stock Price Returns''' Gabriele Ranco,Darko Aleksovski ,Guido Caldarelli,Miha Grčar,Igor Mozetič Published: September 21, 2015 https://doi.org/10.1371/journal.pone.0138441</ref> (see '''Figure 1'''). Historically, in their hype phase, these delusions have caused frantic activity of people such as the [[wikipedia:South_Sea_Company|South Sea Bubble]], [[wikipedia:Tulip_mania|Tulip Mania]] or [[wikipedia:Witch-hunt|Witch Mania]]. Today popular delusions have become ever more transmissible through the use of social media and the [[Advertising|advertising industry]]. [https://pessimistsarchive.org/ The Pessimist Archive] tracks popular delusions overtime to remind us when we are in a fad, they may seem permanent but they are merely temporary blips. | ||
=== Evolutionary Psychology === | === Evolutionary Psychology === |