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=== Psychological Tricks === | === Psychological Tricks === | ||
There are a variety of tricks the advertising industry rely on to increase consumer demand. These human hacks tend to take advantage of ancient human heuristics, most common of which include: | There are a variety of tricks the advertising industry rely on to increase consumer demand. These human hacks tend to take advantage of ancient human heuristics, most common of which include: | ||
==== Number encoding ==== | |||
* '''Small first digit''' - Our brain encodes numbers so quickly that a smaller first digit is enough to make the price seem much smaller for instance $3.99 feels like a lot less than $4. | |||
* '''Smaller words''' - even though people don't usually say prices out loud, studies show that people perceive phonetically shorter prices as being cheaper (i.e. twenty seven dollars and eighty two cents seems more than twenty eight dollars and sixteen cents due to more syllables) . | |||
* '''Removing the comma''' - research shows that removing commas makes a price seem lower ($2,799 vs. $2799). | |||
=== Touch and mimicry === | |||
According to research, a woman's touch—such as a quick pat on the shoulder—makes patrons of either gender feel more comfortable making purchases. Additionally, you could be more inclined to buy if a salesperson of either gender mimics your gestures. | |||
=== Using words related to small amounts === | |||
Descriptions like "low maintenance" are more appealing to consumers than "high performance," even though both qualities are valued. | |||