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[[File:Torches of Freedom.png|alt=Torches of Freedom|thumb|'''Figure 1'''. By linking the Women's Liberation movement to the Statue of Liberty, Edward Bernays figure he could sell more cigarettes.]] | [[File:Torches of Freedom.png|alt=Torches of Freedom|thumb|'''Figure 1'''. By linking the Women's Liberation movement to the Statue of Liberty, Edward Bernays figure he could sell more cigarettes.]] | ||
'''During the first wave of feminism in the United States at the beginning of the 20th century, the phrase "''Torches of Freedom''" was a phrase used to promote smoking among women by capitalising on their hopes for a better life.''' It was | '''During the first wave of feminism in the United States at the beginning of the 20th century, the phrase "''Torches of Freedom''" was a phrase used to promote smoking among women by capitalising on their hopes for a better life.''' It was [[Framing|framed]] that that smoking cigarettes represented women's independence and equality with males. The psychotherapist A. A. Brill coined the phrase to describe women's innate need to smoke, and [[Edward Bernays]] exploited it to persuade women to smoke in public against social taboos. |