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Greenwashing: Difference between revisions
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[[File:Greenwashing logo transition.png|alt=Greenwashing logo transition|thumb|'''Figure 1'''. BP's logo is a flower, 98% of their revenue is from fossil fuel.]] | |||
'''Greenwashing is a public relations strategy where a company highlights its positive [[externalities]] to avoid public scrutiny of its relatively much larger negative [[externalities]] contribution.''' In economics it is a logical consequence of corporations trying to reduce costs whilst retaining its customer base. The most prominent cases include: | '''Greenwashing is a public relations strategy where a company highlights its positive [[externalities]] to avoid public scrutiny of its relatively much larger negative [[externalities]] contribution.''' In economics it is a logical consequence of corporations trying to reduce costs whilst retaining its customer base. The most prominent cases include: | ||