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A heuristic is a mental shortcut intended by evolution to lower the usage of brain power whilst still achieving the same approximate result. | |||
== Availability == | == Availability == | ||
[[File:Availability heuristic.jpg|alt=Availability heuristic|thumb|Things that are easier to remember become mor e important.]] | |||
The availability heuristic involves making decisions based upon how easy it is to bring something to mind. When you are trying to make a decision, you might quickly remember a number of relevant examples. Since these are more readily available in your memory, you will likely judge these outcomes as being more common or frequently occurring. | The availability heuristic involves making decisions based upon how easy it is to bring something to mind. When you are trying to make a decision, you might quickly remember a number of relevant examples. Since these are more readily available in your memory, you will likely judge these outcomes as being more common or frequently occurring. | ||