Meta-Ethics
While normal ethics addresses such questions as "What should I do?", evaluating specific practices and principles of action, meta-ethics addresses questions such as "What is good?" and "How can we tell what is good from what is bad?". At its core meta-ethics addresses the relativity of ethics (or moral relativism) which is the concept that something that is deemed good might not be good for everyone i.e. it is simply a matter of contextual framing.
As information has become more of a commodity for clicks than proliferated on the merits of its objective truth this Good / Evil dichotomy. With the development of the Library of Babel (the internet contains sufficient information to equally disprove or support any theorem) fact is become increasingly difficult to discern.