Main9

Since the early 1900s, there has been a lot of unbeknownst human social programming via advertising. This has not occurred via some grand conspiracy or cloaked villain but it is simply an emergent feature of the system we live within. The potency of advertising techniques increased dramatically in the 1920's following the discovery of exploitable prehistoric mental constructs.

Selling more stuff was fine until, in the late 60's when scientists who had access to new data realised as a planet we cannot afford endless consumption as we are using up 170 percent of what we can regenerate annually. It has taken over 50 years for environmentalism to penetrate popular consciousness. However, there are still some which fail to understand that if you are a smoker diagnosed with lung cancer you should not rely on the invention of a future remedy, you need to stop smoking now.

There is a desperate need for a way to roll back the cultural programming of the last century. psychedelics present the only viable way to unlearn bad behaviours within the given timeline. Perhaps if used responsibly we can then get on with developing the solar, hydrogen and open source technologies we need for a brighter future.