Priming

Priming, or, the Priming Effect, occurs when an individual's exposure to a certain stimulus influences their response to a subsequent stimulus, without any awareness of the connection.

For example, exposing someone to the word "yellow" will evoke a faster response to the word "banana" than it would to unrelated words like "television." Because yellow and banana are more closely linked in memory, people respond faster when the second word is presented. A game which plays around with this effect is called the Stroop effect where the word for a colour is in the colour of another colour...!!