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There has been a lot of unbeknownst social programming of people via [[advertising]] since the early 1900's. This came about due to  advances in psychological science in the 1920 which uncovered [[Heuristics|ancient constructs in our minds]] which were subsequently taken advantage of by the advertising industry.  
There has been a lot of unbeknownst social programming of people via [[advertising]] since the early 1900's. This came about due to  advances in psychological science in the 1920's which uncovered [[Heuristics|ancient constructs in our minds]] which were taken advantage of by the advertising industry.  


Selling more stuff was fine until, in the late 60's, scientists who had access to new data about the status of the planet, realised as a planet we cannot afford endless consumption as we are [[Ecological crisis|using up 170 percent of what we can regenerate annually]]. <hr/>
Selling more stuff was fine until, in the late 60's when scientists who had access to new data realised as a planet we cannot afford endless consumption as we are [[Ecological crisis|using up 170 percent of what we can regenerate annually]]. It has taken over 50 years for environmentalism to penetrate popular consciousness. However, there are still some which fail to understand that if you are a smoker diagnosed with lung cancer you should not rely on the invention of a future remedy, you need to stop smoking now.
 
There is a desperate need for a way to roll back the effects of the advertising industry of the last century, to get us back to a more regenerative culture. <hr/>
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