Cognitive dissonance

In an ideal world, rational people who encounter new evidence that contradicts their beliefs would evaluate the facts and change their views accordingly. But that’s generally not how things go in the real world.

Figure 1. Prejudice can sway a crowd more easily than logic as it is associated with emotion.

Partly to blame is cognitive dissonance which is a physical pain that can kick in when people encounter evidence that runs counter to their beliefs. Instead of reevaluating what they’ve believed up until now, people, due to this pain tend to reject the incompatible evidence. Psychologists call this phenomenon belief perseverance and everyone can fall prey to this ingrained way of thinking.

Being presented with facts — whether via the news, social media, or one-on-one conversations — that suggest their current beliefs are wrong causes people to feel threatened. This reaction is particularly strong when the beliefs in question are aligned with your political and personal identities. It can feel like an attack on you if one of your strongly held beliefs is challenged.

Confronting facts that don’t line up with your worldview may trigger a “backfire effect,” which can end up strengthening your original position and beliefs, particularly with politically charged issues. Researchers have identified this phenomenon in a number of studies, including ones about opinions toward climate change mitigation policies and attitudes toward childhood vaccinations.

This gets worse with age as neuroplasticity diminishes and changing our minds becomes increasingly difficult.

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