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~~It is arguable that much~~ of the effects causing the ecological crisis are not intentionally caused. Much of the plastic waste, emissions, debiodiversification is being caused as an externality of a machine which has been made to pay shareholders and wages; a traditional corporation. With the advent of ESG, it is hoped that these issues will be reduced. However, as we have seen with NAB, Qantas and Santos even though they have robust ESG risk management strategies their fiduciary duty to make a profit wins out. This dynamic essentially pits easily obtainable negative externality generating profit against the creation and maintenance of positive externalities. There is only ever one winner in this circumstance.

Much of the effects causing the [[ecological crisis]] are not intentionally caused. Much of the plastic waste, emissions, debiodiversification is being caused as an externality of a [[Machines|machine]] which has been made to pay shareholders and wages; a traditional [[corporation]]. With the advent of ESG, it is hoped that these issues will be reduced. However, as we have seen with NAB, Qantas and Santos even though they have robust ESG risk management strategies their fiduciary duty to make a profit wins out. This dynamic essentially pits easily obtainable negative externality generating profit against the creation and maintenance of positive externalities. There is only ever one winner in this circumstance.

Essentially we would like to create a new prototype corporation which cannot greenwash. We understand the complexity of the task, it is arguable that different forms of corporation already exist that could address this problem. However, they are often not suitable for the task for instance: Not For Profit (NFP) or COOP incorporation - often generate top-heavy, institutions which are not suitable for very lean competitive environments and due to their non-transparent nature often experienced corruption issues like those that occurred at FIFA.

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-It is arguable that much of the effects causing the ecological crisis are not intentionally caused. Much of the plastic waste, emissions, debiodiversification is being caused as an externality of a machine which has been made to pay shareholders and wages; a traditional corporation. With the advent of ESG, it is hoped that these issues will be reduced. However, as we have seen with NAB, Qantas and Santos even though they have robust ESG risk management strategies their fiduciary duty to make a profit wins out. This dynamic essentially pits easily obtainable negative externality generating profit against the creation and maintenance of positive externalities. There is only ever one winner in this circumstance.
+Much of the effects causing the [[ecological crisis]] are not intentionally caused. Much of the plastic waste, emissions, debiodiversification is being caused as an externality of a [[Machines|machine]] which has been made to pay shareholders and wages; a traditional [[corporation]]. With the advent of ESG, it is hoped that these issues will be reduced. However, as we have seen with NAB, Qantas and Santos even though they have robust ESG risk management strategies their fiduciary duty to make a profit wins out. This dynamic essentially pits easily obtainable negative externality generating profit against the creation and maintenance of positive externalities. There is only ever one winner in this circumstance.
 Essentially we would like to create a new prototype corporation which cannot greenwash. We understand the complexity of the task, it is arguable that different forms of corporation already exist that could address this problem. However, they are often not suitable for the task for instance: Not For Profit (NFP) or COOP incorporation - often generate top-heavy, institutions which are not suitable for very lean competitive environments and due to their non-transparent nature often experienced corruption issues like those that occurred at FIFA.

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