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One recent example of this new trend is the online ticketed event space. Eventbrite came to the market with an easy to use system which everyone started using, once the UI was established and refined the cost of development plummeted and a new entrant emerged, Humanitix. The new entrant offers nearly exactly the same website and service, however differentiated on one key attribute, virtue. The company registered as a charity and donates its profits to helping disadvantaged kids around the world. The company is doubling in size every 6 months and now has offices in Sydney, Auckland and Denver. But is this the future of business on a dying planet? If an ethical arms race ensues is this the best we can do?

One major criticism of any Not For Profits (NFP) is that due to the lack of shareholder primacy, they are often bloated with human resources and thus inefficient.<hr/>

One major criticism of any Not For Profits (NFP) is that due to the lack of shareholder primacy, they are often bloated with human resources and thus inefficient. This often relates to a common critique of communism vs capitalism, that the former lacks the profit incentive and nothing gets done conversely with the latter the opposite occurs the desire of profit is so great it causes internal costs to be externalised.<hr/>

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 One recent example of this new trend is the online ticketed event space. Eventbrite came to the market with an easy to use system which everyone started using, once the UI was established and refined the cost of development plummeted and a new entrant emerged, Humanitix. The new entrant offers nearly exactly the same website and service, however differentiated on one key attribute, virtue. The company registered as a charity and donates its profits to helping disadvantaged kids around the world. The company is doubling in size every 6 months and now has offices in Sydney, Auckland and Denver. But is this the future of business on a dying planet? If an ethical arms race ensues is this the best we can do?
-One major criticism of any Not For Profits (NFP) is that due to the lack of shareholder primacy, they are often bloated with human resources and thus inefficient.<hr/>
+One major criticism of any Not For Profits (NFP) is that due to the lack of shareholder primacy, they are often bloated with human resources and thus inefficient. This often relates to a common critique of communism vs capitalism, that the former lacks the profit incentive and nothing gets done conversely with the latter the opposite occurs the desire of profit is so great it causes internal costs to be externalised.<hr/>
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