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* '''[[Availability Bias|Availability Heuristic]]'''<ref>https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow</ref> - people tend to use the ease with which they can think of examples when making decisions this is often compounded by the [[Survivorship Bias|survivorship bias]] which is our tendency to favour learning from winners. | * '''[[Availability Bias|Availability Heuristic]]'''<ref>https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow</ref> - people tend to use the ease with which they can think of examples when making decisions this is often compounded by the [[Survivorship Bias|survivorship bias]] which is our tendency to favour learning from winners. | ||
* '''Halo Effect''' - it takes a lot of mental energy to fully assess another person's capabilities so people instinctively look for clues which point them in the general direction. This leads people to assume a person or thing is good in every way because of one good characteristic. | * '''[[Halo Effect]]''' - it takes a lot of mental energy to fully assess another person's capabilities so people instinctively look for clues which point them in the general direction. This leads people to assume a person or thing is good in every way because of one good characteristic. | ||
* '''[[Status Quo Bias]]''' - it is difficult for us to change long held beliefs because of [[cognitive dissonance]]. | * '''[[Status Quo Bias]]''' - it is difficult for us to change long held beliefs because of [[cognitive dissonance]]. | ||
* '''Anchoring Effect''' - the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. | * '''Anchoring Effect''' - the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. |