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Created page with "'''The Gruen Transfer refers to the psychological effect experienced by shoppers upon entering a retail environment, leading to increased impulse buying due to disorientation and distraction.''' This disorientation is intentional, designed to make shoppers lose track of time and space, potentially leading to increased impulse buying. Victor Gruen, an Austrian architect known as the "father of the shopping mall," is often associated with this concept. He designed some of..."